How does a kid from middle-of-nowhere Kansas build a hot sauce brand?
If you ask Aaron “Hoff” Hoffman, it takes a lot of curiosity, a passion for food, solid support systems, and a touch of luck.
Hoff grew up in his family kitchen, learning the tricks of the trade and snacking on spicy food. Chili peppers, salsas, and hot sauces were in abundance and always within reach.
From these humble beginnings, Hoff found his true love — preparing and sharing delicious food for friends and family. And his lifelong goal became to one day turn this calling into a career. A self-taught designer, marketer, and serial entrepreneur by day, Hoff’s focus shifted, but dreams of working with food were never far out of sight.
In 2013, Hoff and his wife Michelle, aka Pepper, started bottling hot sauce as gifts for family and friends. The sauce in those bottles was the result of years of recipe tweaking, searching for the perfect balance of heat and flavor. The rave reviews poured in, and Hoff & Pepper as we know it was born.