Hellfire Hot Sauce Inc. was established in 2009 by Diana (The "Sauceress") and Merle (The "Chillimaster") in Lake Geneva, Wisconsin. The company was started to share their love of the fresh chillies they grew with the rest of the world. The focus was on creating all natural sauces that would provide the extreme heat and flavour that chilliheads craved without the need for pepper extracts. The Chillimaster has been growing peppers for over thirty years and uses his experience in combining different chilli profiles and other natural ingredients to create flavourful and unique sauces that provide chilliheads with all the heat they need and all the flavour they want. At Hellfire the motto is "Setting the World on fire with flavor one Bottle at a Time!"